Pricing transparency
Additional usage charges.
On top of your plan, pass-through usage costs may apply depending on the tools and channels your system uses.
Not all of these charges apply at the same time. Costs depend on which tools, channels, automations, phone numbers, and AI models are used, and how each client’s system is configured. Brightscale will confirm the expected usage stack before launch.
1. Make.com automation credits
- Core plan — 10,000 credits/month$12/month
- Core plan — 20,000 credits/month$21/month
- Core plan — 40,000 credits/month$38/month
2. Twilio phone numbers
- Local / 10DLC number$1.15/month
- Toll-free number$2.15/month
3. Twilio SMS / MMS messaging
- Outbound SMS (US/Canada)$0.0083 per segment
- Inbound SMS (US/Canada)$0.0083 per segment
- Outbound MMS (US/Canada)$0.0220 per segment
- Inbound MMS (US local number)$0.0165 per segment
- Inbound MMS (US toll-free number)$0.0200 per segment
- Failed message processing fee, where applicable$0.001 per message
4. Twilio campaign setup and compliance
- A2P 10DLC brand registrationAbout $4.50 one-time
- SMS campaign registrationAbout $15 one-time per campaign
- Monthly campaign feeTypically $1.50–$10/month
- Additional carrier or compliance reviewOnly if required
5. Phone validation and carrier fees
- Phone number lookup / validationStarts around $0.01/request
- Carrier passthrough feesVaries by carrier and message type
6. Manychat social DM automation
- Manychat plan for social media DM responses$14/month
7. OpenAI API usage
- GPT-5 nano input$0.05 / 1M tokens
- GPT-5 nano output$0.40 / 1M tokens
- GPT-5 mini input$0.25 / 1M tokens
- GPT-5 mini output$2.00 / 1M tokens
- GPT-4o mini input$0.15 / 1M tokens
- GPT-4o mini output$0.60 / 1M tokens
Usage is billed monthly in arrears. Additional carrier, compliance, regulatory, or verification fees may apply depending on number type, destination country, and messaging use case.